How to Market Federer

A frequent commenter and esteemeed friend, Chris, has posted a great list of how to correctly promote Roger Federer. A small sample:

3. Capture his ego. But do it subtly. He knows how good he is--let everyone know that he is the best, and that he knows it. Perhaps a red cap with a white R.F. on the crown, and "Greatest of all time" stitched in small letters on the back.

It is what the man deserves. Check out the whole post; it only gets better. And make sure to sign up for the waitng list to get a Feder-bear.